On 28 th May, CEBCers attended a brainstorming session at the Stella Di Mare Hotel in Ain Sukhna , on how to better position the CEBC. CEBC together with strategic consultants Megacom Co. organized a significant brainstorming retreat aiming to institute an organizational framework maximizing the CEBC's position among Egypt's Business Representative Associations (BRAs) and to establish the organizations strategic directions for the next three years